When Mathilde Cabanas noticed that invitations to children’s parties weren’t quite as pretty as they could be, she began to design illustrated stationery. It’s a good thing she did so, because we love her sharp, funny world.
Who is Mathilde Cabanas?
We met this designer at the Maison & Objet fair and she enchanted us with her fresh, candid approach! Mathilde defines herself as a French girl who loves mini-things (like her mini-cards, for example!), cakes with frosting, sarcastic remarks and colours. Since 2012, she has been having fun designing funny cards and cute copybooks along with lots of other nice items that she designs in association with French brands. She told us how she got started making invitations for children’s parties that she created based on the main themes chosen by mothers and their kids. When she found out that this worked, she broadened her range with a collection of mini-cards for which she first had the idea when she came across a pretty little envelope. Now her world is available in the shape of little tattoos, badges you can stick anywhere, wrapping paper that is a gift in itself and even clothing with an ephemeral collection with Balzac Paris for adults and one for children with Poudre Organique. Apparently it doesn’t stop there – now there is jewellery in the pipeline…
Why do we love her?
Because Mathilde Cabanas’ patterns are childlike and refreshing with a certain tender feel that does not slip into naivety all the same. Our favourite is the “Bisou” pattern with its little red heart that can be found on mini-cards and masking tape or on a stylish notebook. We also like the cards you can personalise by colouring in something suitable between the different words like “joyeux anniversaire”, “tu me manques”, “bon voyage”… And the pretty birthday cards on which you get to decide how many candles to colour in. Finally, we also like Mathilde Cabanas’ work because it’s ethical! She manufactures in France and uses recycled paper. You can find Mathilde Cabanas’ creations at Bonton (75003 and 75007), at Le Bon Marché (75007), the Kids Shopping Centre (75010)… All points of sale on www.mcabanas.com
Source images Paris-is-beautiful.com / Happiness as an Art de Vivre :